County of Santa Clara Launches Media Campaign to Support Immigrants in Face of Federal Threats
ENGLISH ESPAÑOL Tiếng Việt 中文 TAGALOG
SANTA CLARA COUNTY, CALIF. — The County of Santa Clara launched a multilingual media campaign on Monday, May 12, to reaffirm its unwavering support for the county’s immigrant community and connect immigrants who are under threat from the current federal administration to information and resources.
The “One County One Future” campaign reflects the County’s commitment to the safety and well-being of all residents, regardless of immigration status. It will feature print, digital, TV, radio and transit (VTA) advertising in English, Spanish, Vietnamese, Chinese and Tagalog.
The campaign conveys that immigrants are a vital part of Santa Clara County and that, no matter where we were born or what language we speak, we all share the same dreams. It also serves to assure members of the immigrant community that County services remain available to them and have been reinforced to provide additional layers of support.
Santa Clara County is incredibly diverse, with a population that speaks more than 100 languages and dialects. Immigrants comprise 40.6% of the population and are essential to the vibrancy of our culture and economy.
The County is a safety-net organization that provides a sweeping range of programs and services to the nearly 2 million people who call Santa Clara County home. One of the County’s roles is assisting immigrants, refugees and people seeking asylum, helping them understand their rights and responsibilities.
The County invests about $5.9 million per year in immigration-related programs and services. In addition, it has set aside $5 million this fiscal year to bolster its capacity to defend the immigrant community and all targeted groups, including members of the LGBTQ+ community, from the policies of the current federal administration.
Among these services is the Santa Clara County Rapid Response Network (RNN), which provides real-time support to residents during interactions with U.S. Immigration and Customs Enforcement (ICE) agents as well as support after an arrest or detention.
The County has created a “One County One Future” webpage that serves as a portal for information about the RRN and other services. This webpage is available in English, Spanish, Vietnamese, Chinese, Tagalog and Punjabi.
No matter what happens at the federal level, community leaders in Santa Clara County are committed to keeping everyone safe and making sure they have the resources they need to thrive.
The County will continue to find the most effective ways to fulfill our mission of being the safety net for those in greatest need, regardless of immigration or economic status, religion, country of origin, nationality, sexual orientation, gender identity, disabilities, religion or political affiliation.
“As an immigrant myself, I understand the emotions and uncertainty many members of our community may be feeling right now,” said Board of Supervisors President Otto Lee, District 3. “I reassure you, Santa Clara County: We have your back, your rights will never be compromised, and you will still be supported by your County.”
“Despite what’s happening in Washington, D.C., immigrants will always be protected here in Santa Clara County,” said Supervisor Sylvia Arenas, District 1. “The leaders of this County are committed to ensuring that everyone is safe, feels welcome, and has the resources they need to succeed.”
“One of Santa Clara County’s greatest strengths is how we welcome immigrants and create such a rich fabric of cultures, talents and perspectives. This community welcomed my family when they fled the horrors of the Vietnam War, along with tens of thousands of others,” said Supervisor Betty Duong, District 2. “As a nation, the best way to solve our problems is with openness and understanding, not division and hate.”
“My colleagues and I are here to assure all members of our community that we are here to serve you, regardless of where you were born,” said Supervisor Susan Ellenberg, District 4. “We have a profound responsibility to uphold the values of our region and support the well-being of our community, and we will never abandon that commitment.”
“When everything seems to be going backwards nationally, we are moving forward here in Santa Clara County with the same values of diversity and inclusion that have defined our community for many years,” said Supervisor Margaret Abe-Koga, District 5. “If you’re worried about the future, don’t be afraid to reach out for help. There is an entire community ready to embrace you.”
“Diversity has always been our strength here in Santa Clara County. It contributes to the power of our economy, the richness of our culture, and the innovative and progressive spirit of our region,” said County Executive James R. Williams. “The ‘One County One Future’ campaign is about coming together as a community in the face of hate and fear to affirm our values of inclusion, belonging and respect for everyone who calls this county their home.”
Two Spanish-language commercials for the “One County One Future” campaign are available at the WeTransfer links below. If you use the videos, please indicate they are courtesy of the County of Santa Clara.
• County hospitals and clinics welcome everyone
• We value diversity, equity and inclusion
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ABOUT THE COUNTY OF SANTA CLARA, CALIFORNIA
The County of Santa Clara government serves a diverse, multicultural population of 1.9 million residents in Santa Clara County, making it more populous than 14 states in the United States. The County provides essential services to its residents, including public health protection, environmental stewardship, medical services through the County of Santa Clara Health System, child and adult protection services, homelessness prevention and solutions, roads, park services, libraries, emergency response to disasters, protection of minority communities and those under threat, access to a fair criminal justice system, and many other public benefits.
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